The Object of Rotary is to encourage and foster the ideal of service as basis of worthy enterprise and, in particular. to encourage and foster:
First: The development acquaintance as an opportunity for service.
Second: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society.
Third: The application of the ideal of service by every Rotarian to his personal, business and community life.
Fourth: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.